Walker Type Specimen Book
As a typography course assignment I designed a complex narrative through 4 spreads to incrementally introduce a typeface. The chosen typeface was Walker designed by Matthew Carter for the Walker Museum of Art.
& PENCIL SKETCHES
A Simplified Linear Version of an Iterative Process
a professional designer with 20 years experience in typography
Client's Actual Goal
receive a 4 spread type specimen book that displays a high level understanding of typographic principles
Walker is a variable all capital typeface designed for Walker Art Musuem. There are nearly infinite combinations of serifs, letters and rules.
Convey the history of Walker and the narrative possibilities of Walker application through type application and visuals.
Using maps to reference Walker typeface's museum history and to suggest infinite application possibilities.
Colorstory and moodboard.