Kering Annual Report

For a school project, I re-designed the Kering 2019 Annual Report into a book and website to better complement its existing branding.




My Design Process

Design Process Map Color Complete_edited.jpg

A Simplified Linear Version of an Iterative Process

1 Color Circle Title.png


Global luxury group, Kering. Owns Alexander McQueen, Balenciaga, Gucci, etc.  Main competitor is LVMH.

Project Brief

Re-design pages from the annual report into a competitive  book and website UI.

Screen Shot 2021-07-21 at 4.23.20 PM.png
Kering did not release their GSM so I analyzed their site to imagine what it might be.

Kering's current website homepage. Last accessed June 2021.

Screen Shot 2021-07-21 at 4.22.52 PM.png
Screen Shot 2021-07-24 at 7.36.36 PM.png
Reading and critiquing the current annual report.
Screen Shot 2021-07-24 at 7.42.29 PM.png
Screen Shot 2021-07-24 at 7.44.16 PM.png
Screen Shot 2021-07-24 at 7.47.41 PM.png
Screen Shot 2021-07-24 at 7.53.27 PM.png
Viewing competitor annual reports.
Screen Shot 2021-07-27 at 1.15.05 PM.png
Screen Shot 2021-07-27 at 1.14.37 PM.png
Screen Shot 2021-07-27 at 1.14.47 PM.png
Screen Shot 2021-07-27 at 1.14.20 PM.png
3 Color Circle Title.png

1. Design the report such that it references site branding & increases legibility

2. Design the report to be easily navigated online like competitors'

4&5 Color Circle Title.png
Screen Shot 2021-02-01 at 2.02.15 PM.png
Screen Shot 2021-02-01 at 2.00.36 PM.png
Using pre-existing branding from video advertisements to create sophisticated graphics  inspired by the logo.
Untitled_Artwork 2.jpg
Screen Shot 2021-01-29 at 3.46.33 PM.png
Experiments translating complicated infographics using brush stroke aesthetics.
Screen Shot 2021-02-06 at 10.51.19 AM.png
Kering 2019 Integrated Report9.jpg
Screen Shot 2021-07-27 at 2.08.21 PM.png
Screen Shot 2021-07-27 at 2.09.07 PM.png
Sketching digital annual report wireframes.
Screen Shot 2021-07-27 at 1.38.10 PM.png
How to Navigate This File.png
6&7 Color Circle Titles.png
Print version of the annual report shown in double page spreads.
Desktop version of the annual report created on Adobe XD.
Beginnings of a mobile version created on XD.