Kering Annual Report

For a school project, I re-designed the Kering 2019 Annual Report into a book and website to better complement its existing branding.

TOOLS USED

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& PENCIL  SKETCHES

My Design Process

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A Simplified Linear Version of an Iterative Process

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Client

Global luxury group, Kering. Owns Alexander McQueen, Balenciaga, Gucci, etc.  Main competitor is LVMH.

Project Brief

Re-design pages from the annual report into a competitive  book and website UI.

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Kering did not release their GSM so I analyzed their site to imagine what it might be.

Kering's current website homepage. Last accessed June 2021.

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Reading and critiquing the current annual report.
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Viewing competitor annual reports.
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1. Design the report such that it references site branding & increases legibility

2. Design the report to be easily navigated online like competitors'

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Using pre-existing branding from video advertisements to create sophisticated graphics  inspired by the logo.
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Experiments translating complicated infographics using brush stroke aesthetics.
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Sketching digital annual report wireframes.
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Print version of the annual report shown in double page spreads.
Desktop version of the annual report created on Adobe XD.
Beginnings of a mobile version created on XD.